Building a space where people actually connect
Third Space is a curated, invite only space for creative connection and genuine community in a world that often feels rushed and transactional.
ROLE
FounderSTATUS
Active since Dec 2024 SCOPE
Brand, Events, CommunityCATEGORY
Community, MarketingIDEA
In a world where we are more connected than ever, many of us feel increasingly disconnected.
Third Space started from that paradox. Almost everything feels like networking or speed dating now, and that kind of socializing is exhausting. I wanted to build something slower and more intentional. A place where connection happens as a byproduct of doing something together, not as the goal itself. Think kindergarteners in a classroom trying to paint, and organically making friends. No icebreakers. No agenda. Just a space to create, connect, and exist without pressure.
WHAT I DID
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Built the brand from scratch
Developed the full brand identity including logo suite, color system, brand voice, and visual language — all designed to feel warm, organic, and intentional.
Planned and executed monthly events
Sourced locations, designed activities, managed logistics, and created the experience end to end — every single month. Events ranged from yoga in the park to holi celebrations to clothes exchanges.
Grew and managed the community
Curated membership intentionally, maintained group culture, and kept engagement high through invite-only access and consistent, high-quality experiences.
Established community guidelines and values
Set the tone with clear, values-driven rules aka no substances and full respect for all identities, ensuring a consistently safe and welcoming environment.
Some of the events
THE BRAND
COLOR SCHEME
BRAND VOICE
LOGO THINKING
Blob shapes for organic fluidity. Three dots representing the three chairs at a table. Nectarine typeface for warmth and approachability. The logo needed to feel handmade without looking unprofessional.